Abercrombie Kids is challenging gender norms with their new Everybody Collection, a unisex line “for every kind of kid”. The new 25-piece line is gender neutral and is available both online and in brick and mortar stores. The line features hoodies, long-sleeve T-Shirts, bomber jackets, and crew neck sweatshirts, in camouflage, pink and tie-dye effects. Kids from a variety of ages and genders are seen wearing the clothing on the site’s website.
According to brand president of Abercrombie & Fitch and Abercrombie Kids, Stacia Anderson said, “Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style.” The line is due to be updated in the summer and back to school seasons and is expected to “become part of the ongoing assortment for kids,” per Anderson.
While the clothes are not necessarily ‘radical’, the availability of gender-neutral clothing and advertising is quite revolutionary. H&M launched a unisex denim collection in March 2017 but didn’t push for inclusivity beyond that and any progressive steps they may have taken then have been completely undone following their recent “Coolest Monkey In The Jungle” racial controversy. Target too has made some strides in the non-gender conforming trend by dropping “boy” and “girl” from their toy, home and entertainment aisles since 2015, but has plateaued since.
By: Jazmin Gonzalez